Data ethics policy

Udviklingsselskabet Carlsberg Byen P/S has an approved policy for how it takes responsibility for, and works with, data ethics and data use. Like other business considerations, data ethics constitute part of the considerations taken into account regarding major strategic business decisions and support our business model, values and vision.

In connection with Udviklingsselskabet Carlsberg Byen P/S's activities, data collection takes place in various areas. The purpose of this data ethics policy is to account for our general data collection and use to ensure transparency. The policy is supplemented by our descriptions of the use of cookies and data collection as well as our privacy policy, all of which are available on the company's website.

Our work with data ethics is based on the Data Ethics Compass from the Data Ethics Council, and we place a special focus on the following areas:

  1. Self-determination
  2. Responsibility
  3. Orderliness
Our goal for data ethics behaviour is to always maintain responsible use of data, as well as to create transparency regarding the company's data collection, data management and data development. Our data ethics behaviour must contribute positively to customers' security on the basis that the data that the customer submits to Udviklingsselskabet Carlsberg Byen P/S is the customer's own and is processed within the applicable legal framework.

The data we collect and use can be both personally identifiable and non-personally identifiable data. This is primarily data in relation to our development and sale of homes as well as rental and sale of commercial premises in the Carlsberg City District. 

We primarily use data collected i) directly from customers, ii) via an approved third party iii) from publicly available sources. We use the collected data for marketing, statistics, analysis and development in order to increase the understanding of our customers' needs and preferences. 

Our customers have the right to request access to their information, and we shall state, in connection with each request what information is stored and processed about the customer and on what legal basis the processing takes place.

We safeguard the security of the processing of personal data and other data and ensure that this data is not stored for a longer period of time than is necessary for the purposes for which the data is being processed.

You can read more about our processing of your data and personal data here, and about our cookie declaration here.